So a couple months after the Kennedy assassination, the Freeman-Washington Insurance Agency admen stuck a wet finger in the blowin' wind, divined the decade's oncoming turbulence, and fast-tracked a campaign touting their riot coverage. Sure, riot coverage appears to be a joke here. Prior to the 60s, riot-incurred damage would have most likely been a mere speck on the old actuary table, statistically safe from ever being paid out on a home owner policy. How many home owners considered such coverage necessary by 1970? No doubt sometime around 1968 insurance companies began to fear the tipping point was fast approaching where payouts were no longer offset by fear-mongered sales. Of course, by then who needed funny print ads when the nightly news could promote sales for free?
For a more sober look at this item in historical context, click here.
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